The history of the Beatles is intertwined with a fascinating look at current business practicing. I really think that this book would make a great gift for a recent high school or college graduate. It is filled with easy to read and understand business theories in a way that will appeal to young adults in a very entertaining way. The Beatles made such an impact on modern history and this is a wonderful way to combine the two.Each chapter starts with a snippet of Beatle history and then relates that to a business idea. I really thought the authors did a great job explaining how much practice (Hamburg) and effort (song writing) that the members of the group did in preparation for their world domination. There are touches of Malcom Gladwell that help explain the Beatles phenomenon as well.